Editorial Standards
All clinical content on chiropractornorwich.co.uk is produced and maintained to a defined standard. This page explains how we create, review, and update health information to ensure it is accurate, evidence-informed, and trustworthy.
Our Commitment
Chiropractor Norwich publishes health and chiropractic information to help people understand their conditions, their treatment options, and what to expect from care. We take this responsibility seriously.
Our editorial standards exist to ensure that every page on this website meets a consistent level of clinical accuracy, transparency, and integrity. We do not publish content for search engine purposes alone. Every page must be genuinely useful to a real person seeking information about their health.
Who Creates Our Content
All clinical content on this website is written by or in direct consultation with Luke Jeal DC, the clinic's principal chiropractor and owner. Luke holds a Doctor of Chiropractic qualification, is registered with the General Chiropractic Council under number 04263, and has over 11 years of clinical experience.
Dr Luke DC
Principal Chiropractor — Content Reviewer
Doctor of Chiropractic. GCC Registration 04263. Zone Technique Practitioner — the only certified practitioner in Norfolk. Over 11 years in clinical practice across Norwich and Great Yarmouth. View full credentials →
Content is not produced by external writers without clinical oversight. Where general health information is included, it is checked against the sources listed below before publication.
How We Create Content
Every condition page, treatment page, and educational article on this website follows the same production process before it is published.
Step 1
Clinical Draft
Content is drafted based on clinical knowledge and patient questions encountered in practice. Real patient concerns drive the content agenda.
Step 2
Evidence Check
All clinical claims are checked against peer-reviewed literature, NHS guidance, NICE guidelines, or GCC standards before inclusion.
Step 3
Citation Addition
Where claims are supported by published research, citations are added and linked directly to the source. Primary sources are always preferred.
Step 4
Clinical Sign-Off
Luke Jeal DC reviews the final content before publication. The "Last Reviewed" date is set at publication and updated with each revision.
Sources We Use
We prioritise primary and authoritative sources. The following are our preferred reference types for clinical content.
We do not cite general consumer health websites such as WebMD or Healthline as primary clinical sources. We do not reproduce AI-generated health content without clinical verification. We do not include claims that cannot be traced to a verifiable source.
How We Keep Content Current
Clinical information changes. Treatment evidence evolves. We have a defined update schedule to ensure content does not become outdated.
Quarterly
All condition and treatment pages are reviewed for accuracy and relevance
Annually
Statistics, citation links, and NHS or NICE references are verified and updated
Immediately
Any content found to be clinically inaccurate is corrected as soon as it is identified
Every page carries a "Last Reviewed" date near the author byline. This date reflects when the content was most recently checked and approved by Luke Jeal DC. If you notice content that appears outdated or inaccurate, please contact us using the details below.
Commercial Independence
Chiropractor Norwich does not accept payment from third parties in exchange for editorial coverage, recommendations, or content placement. No advertiser or commercial partner has any influence over the clinical content published on this website.
Where we recommend products, services, or approaches, these recommendations are based on clinical judgement and patient outcomes. We do not receive commission or affiliate payments for any recommendations made on this site.
Corrections Policy
If a clinical error is identified in our content — whether by a patient, a healthcare professional, or a member of our team — we will investigate and correct it promptly. We do not remove or alter content to obscure past errors. Where a significant correction has been made, we will note this on the relevant page.
To report a potential error or inaccuracy, please email chiropractornorwich@outlook.com with the page URL and details of your concern.
Questions About Our Content?
If you have questions about how we produce or review our content, or if you would like to flag an inaccuracy, contact us at chiropractornorwich@outlook.com or call 07904 184524. We take all feedback seriously.